Based on Steem and also a DPOS consensus algorithm. Is actually a blockchain version of Yelp. The question is: why does a review site needs to be protected by a blockchain, why does it need to be censorship resistant, which on the website is clearly stated as one of the advantages of the platform? However no explanation given for why that is. And speaking of such: where is the whitepaper or any other form of information that will better explain this project and the coin's purpose, because that doesn't seem to exist? Nice to give away the money that you created yourself out of thin air, but what gives the coin value? We can't really determine that, without knowing the basic mechanics behind the project and the tokenomics.
They did not do an ICO and for as far as I can tell, no pre mine or anything, so that is all positive, but we would need to know what's in it for the team, how are they gonna benefit from this project? Many questions unanswered, so at this point I will just have to assume that this project might have noble goals, but they are essentially a Yelp competitor trying to force blockchain and a coin into the project in order to seem innovative somehow. And of course, having free money to hand out can be quite convenient too.
I can't confidently identify if they are purposefully misleading or scamming investors or not, so I will give them some benefit of the doubt.
NB: please be aware that there are even shadier Bravocoin offerings floating around, notably one on bravocoin.io. So be careful, because those are completely different projects and like I said maybe a lot more shady.